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Working Principles
Perseverance (or neba, derived from nebarizuyosa): Once we commit ourselves to a business goal, we do not easily give up. From perseverance comes ability, and from relentless determination comes success.
Diligence (or mame, derived from mamemashii): We fully dedicate ourselves and allow no distractions until we see effective results. We believe that working with single-minded dedication is an important principle.
Conscientiousness (or kichi, derived from kichinkichin): Accuracy and dependability also bring business rewards. Once we commit ourselves to a business goal, we work with meticulous attention until we see results.
Perseverance (neba), diligence (mame) and conscientiousness (kichi)! These important principles underlie our strength as a company and will always be considered vital to our success.
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